/ 02 - Selected Work
THE WORK.
Strategy, content and community. Projects that exist in the real world, with real people.
WHERE IT ALL BEGAN
storytelling doing the heavy lifting.
A crowdfunded grassroots music festival with a small budget, no ad spend, and a story worth telling.
I came on board to build their social presence and content strategy from the ground up. Within a few months, the account grew from zero to over 5k followers — all organic. No growth hacking, no influencer fees, no paid ads. Just content that spoke directly to the people it was for.
The same approach carried into the crowdfunding campaign.
Over £100k raised. Nothing spent on ads.
That's what happens when the story is strong enough.
STRATEGY / CONTENT / COMMUNITY
STIF MOUNTAIN BIKES
SQUATCH V1.1 LAUNCH
a steel hardtail. three colourways. one hell of a launch.
I led the full creative for the Squatch V1.1 launch — from colour development and naming (Fruit Salad, Black Jack, Glacier Mint) to leading the campaign shoot, print ads, paid media, zines and the beer labels handed out at events. Yes, the beer labels.
Strategy / Brand / Print / Design / Paid
Every touchpoint was considered. The brand had personality and the launch needed to match it - rowdy where it needed to be, sharp where it counted.
RETHRINDLE
slow fashion. built with intention.
Rethrindle is a Bristol-based slow fashion brand doing things the right way.
I led their rebrand - developing their visual identity, creative direction, and brand language from scratch.
Brand / DESIGN / Identity / Content
The brief was to build something that felt honest, considered, and true to who they are. No greenwashing aesthetics. No fast-fashion energy dressed up in earthy tones. Just a brand that looks as good as its values.
EUPHORIA
GENDER PHOTOGRAPHY PROJECT
a portrait project. a personal one.
Euphoria is an ongoing photography project documenting the lives and experiences of non-binary and gender-diverse people — including my own.
It grew out of my documentary work and a desire to create images that reflect people as they actually are, not how they're typically represented in outdoor and cycling spaces. Every portrait is taken with care, with consent, and with the subject's story at the centre.
This is the work I do when there's no brief.
It says more about how I approach everything else than any campaign could.
