Capturing Continental’s Latest Tire Lineup through SHIFT active media.

  • Perfect Shots for Every Surface

    While working at SHIFT Active Media, I helped lead the creative production for Continental’s latest range of XC mountain bike tires. Each shot was carefully planned to showcase how the tires perform in classic cross-country conditions, loose dirt, rocky trails, and fast singletrack. The visuals were designed to clearly communicate grip, speed, and control, helping riders understand why these tires are serious contenders for XC racing and trail riding alike.

  • Content Ready for Launch and Beyond

    The photography was created with versatility in mind, crafted to perform across social media, press kits, and major trade show assets. Every image supported Continental’s wider launch strategy, delivering crisp, action-led content that resonated with the XC MTB community and elevated the brand’s premium positioning.

  • From Concept to Campaign Execution

    Working as part of the SHIFT team, I ensured the imagery aligned seamlessly with Continental’s campaign goals. From initial briefing to final delivery, the project blended strategic thinking with hands-on creativity. resulting in high-impact assets that helped drive brand visibility and engagement across key channels.

A person mountain biking on a trail surrounded by trees, captured with motion blur giving a sense of speed.
Close-up of a black and white patterned tire on a bicycle or motorcycle, viewed from above.
A person mountain biking through a forest trail during daytime, with motion blur and a blue sky visible through trees.
Close-up of a cyclist's foot in a black shoe on a pedal, riding a green bicycle on a dirt trail, with motion blur background.
Close-up of a mountain bike tire with branding and logo decals, with a background of blurred foliage.
A person wearing a helmet and yellow shirt riding a mountain bike at high speed through a forest trail, with motion blur indicating fast movement.
Close-up of a mountain bike with a teal frame, black front suspension fork, and knobby tires with branding, parked on a dirt trail in a wooded area.
Close-up of a person riding a mountain bike on a dirt trail in a wooded area, captured from below and in motion.
Person riding a mountain bike on a dirt trail in a wooded area, viewed from below with sunlight overhead.
Close-up of a bicycle tire with the brand name DUBNITALL, featuring tread pattern and small orange symbols on a black surface.
Close-up of the front tire of a mountain bike with knobby tread, part of the front suspension and handlebar visible, on a dirt trail.
Close-up of a mountain bike tire with a knobby tread pattern, mounted on a black wheel, with a blurred background.
Close-up of a mountain bike tire and suspension fork on a trail with grass and leaves.
Close-up of a mountain biker riding on a dirt trail through a wooded area, with focus on the bike's front wheel and the rider's legs.
A woman in a helmet and sunglasses riding a mountain bike on a dirt trail through a forest with green foliage and blue sky.
Close-up of a mountain bike tire moving quickly on a dirt trail through a wooded area, with trees blurred in the background.
Part of a mountain bike on a dirt trail with a person wearing black shorts and black shoes, trees and foliage in the background.
Close-up of a mountain bike tire with orange text 'DUBNITAL' and symbols, attached to a fork with a gold-colored suspension.
A person riding a mountain bike on a rocky trail in a wooded area, wearing a pink shirt, black shorts, and a helmet, viewed from a low angle.
A teal mountain bike with two water bottles mounted on the frame, sitting on a dirt trail in a forest. The bike features a suspension fork and knobby tires suitable for off-road riding.
Close-up of a mountain bike tire, showing the tread pattern and sidewall with brand and model information, against a blurred natural background.
A woman mountain biking on a trail in a forest, wearing a pink cycling jersey, black shorts, a helmet, and sunglasses. The sun shines through the trees.