As part of the team at SHIFT Active Media, I lead ongoing content creation for Favero, a premium Italian cycling brand known for its precision-engineered power pedals. The goal is to consistently produce refined, high-quality content that showcases the craftsmanship and innovation behind their products, built to perform at the highest level and stand out across social media, press, and global marketing channels.

Each month, I manage the full creative process, from planning and production to post and scheduling. This includes sourcing studios or scouting locations, casting talent, storyboarding reels, and building shot lists tailored to each pedal’s unique features. Every step is designed to reflect Favero’s premium positioning and performance-focused design.

Working closely with the wider team at SHIFT, we developed a dedicated content playbook for Favero to guide tone, cadence, and visual style across all platforms. I manage the creation and scheduling of content in line with this strategy, ensuring each asset not only looks premium, but delivers consistent brand storytelling across social and digital channels.